Jay Root


I am a fourth generation furniture guy who has been raised around the business. In high school I worked at Furniture Sales—specifically the expense reports, filing customer orders and making sure all fabric swatches were complete and in mint condition.

Now a few years down the road and I’m actually hitting the road! I still can’t believe they’re letting me out of the office…

It’s my job to make sure that our customers know who we are and that we are doing everything in our power to make sure their business goes as smoothly as possible. This includes having all the current catalogues, knowing where to find us during the markets and answering any questions that they have.

I also make sure that our website is up to date and easily accessible for you. We realize that technology is making lives more convenient and real time. We want to keep up with the current technological trends making your life more convenient and your business growing.

I am very fortunate to be able to work with the best reps in the business and I look forward to working with you.



The Furniture Sales of Mid-America Team

Over 100 Years of Furniture Experience

"Dedicated to Helping You Sell More Furniture"


Mike Root

Mike Root

First off I want to thank you for taking the time to visit us on the worldwide web.  If you are taking the time to actually read our bio’s, then you must be really interested in doing with business with us.  After all who checks out the about us comments unless they either 1) want to learn more about the person so they can do business with that person or 2) they are a competitor trying to figure out what the heck we’re doing right.

So if you fall in category (1), let me tell you a bit about why you want to do business with us.

I am a third-generation furniture guy who has peddled furniture as a retailer, a rental store owner, a wholesale / distributor, and a factory representative for upholstery and case goods.  I have the best job in the world working with factories I like and selling to retailer customers I like.  Since 1964, Furniture Sales of Mid-America has built our solid reputation on selling value products to top retailers in the Midwest and Rocky Mountain Regions.

I graduated from the University of Notre Dame with a business degree in Accounting, and worked as a CPA before entering the furniture business.  My furniture career has included several awards including the Small Business Administration’s Young Entrepreneur of the Year and the Greater Omaha Chamber of Commerce honor as one of the Top 25 Fastest Growing businesses in the state for three years in a row.

We also have been recognized by numerous national furniture factories for sales excellence including double digit Salesman of the Year awards.  I am currently an advisor to the Executive Committee of the International Home Furnishings Representative’s Association (IHFRA) and served as a past president.

I write an online column for the national trade paper 'Furniture Today' called 'From a Rep’s Perspective'. This column can be found at and a link is on the home page of this website.  I also write a series for the national furniture magazine “Furniture World” called New Media Marketing that shares multiple innovative marketing strategies retailers can use to grow their business in any economy.  Copies of some of those articles can be found at

Mike wrote a book with famed direct marketers Dan Kennedy, Bill Glazer, and Lee MilteerA major key to our success and how we can help you goes way beyond selling furniture.  We help our retailers and factories by providing ideas on how to take the furniture we sell and get it sold through to the end consumer.  We do that two ways.  First, if you are a retailer who buys furniture from us, we tell you how to merchandise the product successfully.  We don’t just write an order and say good-bye.  Selling the retailer is the least troublesome part of the sale.  We have to help the retailer position the product appropriately so the end consumer also wants to buy it.  The furniture does no good to us or the retailer if it just sits on a store’s floor and so we help with marketing ideas.  In fact I was honored as a finalist for Marketer of the Year of the internationally renowned Glazer-Kennedy Marketing Organization.

In my spare time I like to play competitive golf.  In 2014 I qualified to play in the USGA Senior Amateur Championship so I am not a ad partner in your golf outing.  

Remember above when I said there were two types of people who would actually read the about us section.  Hopefully if you were the retailer or a factory in #1, you see why you should be doing business with us.  And if you are a competitor reading this in #2, you’ll also understand why we sell as much as we do.  If we can help please give us a call at 402-391-2166 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

TwitterFacebookLinkedInMike's BlogYouTube


Emmet Root

Both avid golfers, Emmet & Mike hoist the US OPEN trophy at Pebble Beach!Over the years, I have seen tremendous changes in factories and a customer base, yet through it all, there is one thing that stays constant and has allowed us to grow - - - providing good, solid communication between the factories and the retailers so that the consumer gets taken care of in the best manner possible. 

That is what we do, and why we have grown to...
one of the largest sales rep agencies in our marketplace! 

Over the years, I have been partners in retail stores, rental stores as well as running my own wholesale distributorship. I was even President of the National Wholesale Furniture Association. All of this has given me a wealth of knowledge that I am able to share with my customers to help them grow their sales.

When I am not out on the road selling sofas, bedroom sets, dining, or bunkbeds, you can probably find me on a golf course or driving range. You can see Mike and me here, hoisting the US OPEN Trophy at Pebble Beach!



Without me around this place, I am not sure what they would do.

I let them know when it’s time for lunch, when the postman comes, and most importantly, when Tony from UPS is delivering a packet of factory specials. It’s really hard work, because the rest of the time, I have to sit in my leather chair and manage the office. They all think I am sleeping, but I really have one eye open in case anyone is slacking off.

I can tell you we have one of the most efficient places on earth, and I attribute that to my unrelenting expectations.


We would be happy to hear from you.

Furniture Sales
      of Mid-America
7305 Farnam Street
Omaha, NE 68114



View Gallery