First off I want to thank you for taking the time to visit us on the worldwide web. If you are taking the time to actually read our bio’s, then you must be really interested in doing with business with us. After all who checks out the about us comments unless they either 1) want to learn more about the person so they can do business with that person or 2) they are a competitor trying to figure out what the heck we’re doing right.
So if you fall in category (1), let me tell you a bit about why you want to do business with us.
I am a third-generation furniture guy who has peddled furniture as a retailer, a rental store owner, a wholesale / distributor, and a factory representative for upholstery and case goods. I have the best job in the world working with people I like selling to retailer customers I like. Since 1964, Furniture Sales of Mid-America has built our solid reputation on selling value products to top retailers in the Midwest and Rocky Mountain Regions.
I graduated from the University of Notre Dame with a business degree in Accounting, and worked as a CPA before entering the furniture business. My furniture career has included several awards including the Small Business Administration’s Young Entrepreneur of the Year and the Greater Omaha Chamber of Commerce honor as one of the Top 25 Fastest Growing businesses in the state for three years in a row.
We also have been recognized by numerous national furniture factories for sales excellence including multiple Salesman of the Year awards. I currently serve on the Executive Committee of the International Home Furnishings Representative’s Association (IHFRA) as well as the CQRID Advisory Board of the Interior Design Society.
I write an online column for the national trade paper 'Furniture Today' called 'From a Rep’s Perspective'. This column can be found at www.FurnitureTodayBlog.com and a link is on the home page of this website. I also write a series for the national furniture magazine “Furniture World” called New Media Marketing that shares multiple innovative marketing strategies retailers can use to grow their business in any economy. Copies of those articles can be found at http://mikeroot.com/root-note-resources.
A major key to our success and how we can help you goes way beyond selling furniture. We help our retailers and factories by providing ideas on how to take the furniture we sell and get it sold through to the end consumer. We do that two ways. First, if you are a retailer who buys furniture from us, we tell you how to merchandise the product successfully. We don’t just write an order and say good-bye. Selling the retailer is the least troublesome part of the sale. We have to help the retailer position the product appropriately so the end consumer also wants to buy it. The furniture does no good to us or the retailer if it just sits on a store’s floor and so we help with marketing ideas. In fact I was honored as a finalist for Marketer of the Year of the internationally renowned Glazer-Kennedy Marketing Organization.
Second, we actively find innovative promotions and marketing ideas for retailers to use through our sister company Get Customers Right Now, run by my son Jay Root. This is a consulting business to help retailers and factories use innovative marketing to capture the attention of the end consumer through the use of direct response marketing and social media. You can find out more about done for you marketing solutions at www.GetCustomersRightNow.com.
Over the years, I have seen tremendous changes in factories and a customer base, yet through it all, there is one thing that stays constant and has allowed us to grow - - - providing good, solid communication between the factories and the retailers so that the consumer gets taken care of in the best manner possible.
That is what we do, and why we have grown to...
one of the largest sales rep agencies in our marketplace!
Over the years, I have been partners in retail stores, rental stores as well as running my own wholesale distributorship. I was even President of the National Wholesale Furniture Association. All of this has given me a wealth of knowledge that I am able to share with my customers to help them grow their sales.
When I am not out on the road selling sofas, bedroom sets, dining, or bunkbeds, you can probably find me on a golf course or driving range. You can see Mike and me here, hoisting the US OPEN Trophy at Pebble Beach!
Quite simply, I run the Worldwide Headquarters of Furniture Sales of Mid-America.
They call me "The Queen of Catalogs!!"
If you need catalogs, price lists, customer service, or you want to place an order, I am the person who will help. I have excellent relationships with all my factories and can help resolve most issues as they come up.
Just give me a call at 402-391-2166 or contact me here, and I will happily take care of whatever you need so that you can sell more furniture.
Without me around this place, I am not sure what they would do.
I let them know when it’s time for lunch, when the postman comes, and most importantly, when Tony from UPS is delivering a packet of factory specials. It’s really hard work, because the rest of the time, I have to sit in my leather chair and manage the office. They all think I am sleeping, but I really have one eye open in case anyone is slacking off.
I can tell you we have one of the most efficient places on earth, and I attribute that to my unrelenting expectations.