Attention: Furniture Retailers of the Midwest and Rocky Mountain States
If you're looking for proven promotional furniture to EXPLODE your sales and put you on the fast track to a profitable bottom line, then you're in the right place.

Phone: 402.391.2166
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Address: 7305 Farnam St. Omaha, Ne. 68114

Mike Root

Mike RootFirst off I want to thank you for taking the time to visit us on the worldwide web.  If you are taking the time to actually read our bio’s, then you must be really interested in doing with business with us.  After all who checks out the about us comments unless they either 1) want to learn more about the person so they can do business with that person or 2) they are a competitor trying to figure out what the heck we’re doing right.

So if you fall in category (1), let me tell you a bit about why you want to do business with us.

I am a third-generation furniture guy who has peddled furniture as a retailer, a rental store owner, a wholesale / distributor, and a factory representative for upholstery and case goods.  I have the best job in the world working with factories I like and selling to retailer customers I like.  Since 1964, Furniture Sales of Mid-America has built our solid reputation on selling value products to top retailers in the Midwest and Rocky Mountain Regions.

I graduated from the University of Notre Dame with a business degree in Accounting, and worked as a CPA before entering the furniture business.  My furniture career has included several awards including the Small Business Administration’s Young Entrepreneur of the Year and the Greater Omaha Chamber of Commerce honor as one of the Top 25 Fastest Growing businesses in the state for three years in a row.

We also have been recognized by numerous national furniture factories for sales excellence including double digit Salesman of the Year awards.  I am currently an advisor to the Executive Committee of the International Home Furnishings Representative’s Association (IHFRA) and served as a past president.

I write an online column for the national trade paper 'Furniture Today' called 'From a Rep’s Perspective'. This column can be found at and a link is on the home page of this website.  I also write a series for the national furniture magazine “Furniture World” called New Media Marketing that shares multiple innovative marketing strategies retailers can use to grow their business in any economy.  Copies of some of those articles can be found at

Mike wrote a book with famed direct marketers Dan Kennedy, Bill Glazer, and Lee MilteerA major key to our success and how we can help you goes way beyond selling furniture. We help our retailers and factories by providing ideas on how to take the furniture we sell and get it sold through to the end consumer.  We do that two ways.  

First, if you are a retailer who buys furniture from us, we tell you how to merchandise the product successfully. We don’t just write an order and say good-bye. Selling the retailer is the least troublesome part of the sale.  We have to help the retailer position the product appropriately so the end consumer also wants to buy it. The furniture does no good to us or the retailer if it just sits on a store’s floor and so we help with marketing ideas. In fact I was honored as a finalist for Marketer of the Year of the internationally renowned Glazer-Kennedy Marketing Organization.

In my spare time I like to play competitive golf.  In 2014 I qualified to play in the USGA Senior Amateur Championship so I am not a bad partner in your golf outing.

Remember above when I said there were two types of people who would actually read the about us section. Hopefully if you were the retailer or a factory in #1, you see why you should be doing business with us.  And if you are a competitor reading this in #2, you’ll also understand why we sell as much as we do.  If we can help please give us a call at 402-391-2166 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

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